To drive more traffic to your web site, you should begin a blog about a subject or issue associated with your site. Such a site can place you as a thought leader in your sector, leading to greater crowd participation and more visitors interested in visiting your main site.
The title you picked for your URL is a more crucial part of Search Engine Optimization than you might think. Long, hard to remember and type URLs are less likely to attract people to your site than descriptive, easy to remember ones. They will bring more visitors and that's what we all desire!
If you have to delete or move an article, leave a 301 redirect in it's place. A 404 page is like a stop sign to an internet search engine, instructing it to remove the page (and it is SERP) from their listings. A 301 redirect will instead transfer the SERP to whichever page it links to.
When you are about to hire a search engine optimization firm, it is important that you research into the company and all of the different strategies the business uses. You should ask questions. Some great questions to ask include things that have to do with the risks of using their institution's service.
Don't overuse header tags to strive to raise your search engine position. Use the H1 tag only once on your page, near the top. Then use the H2 tag several times, 2-3 maximum. Lastly, use the H3 tag for the least significant names on the page. So long as you stick to these rules, feel free to fill your titles with keyword-rich phrases!